A number you can check with your own data, and raise with work you control.
A large company can command enormous general capacity and still hold a weak structural position in one vertical. Those are two different claims. The score measures the second one.
Market cap, headcount, ad budget, a subscriber base that exists. Real, and never in dispute. It is the size of the company.
Whether that scale has converted into a defensible spot in this vertical's discourse: recognized, distinct, trusted, returned to. This is what a competitor has to overcome.
The score never disputed your size. It measured whether that size has been converted into a position here, and the evidence says it has not been converted yet. That is a gap you can close, not a ceiling you have hit.
Three things are true at once, and we say all three out loud before you ask.
Read from live discourse position, not a sampled panel. No self-report distortion, no six-month fielding lag.
Ranked only against same-vertical peers on one weight profile. A 52 is a 52 against these competitors, not a verdict on the whole company.
Every dimension cites evidence. Pick any number you doubt and we walk the chain behind it. Reproducible across analysts.
Each dimension is tied to a metric you can track yourself. Do the work, the metric moves, we re-score. If the metric moves and your score does not respond, our method failed its own test and we show you the correction.
Every dimension is built from two kinds of evidence. What you can verify yourself anchors the plan. What we derive from the graph explains why the picture produces this number.
Click any dimension to open its evidence. Left column is yours to check today. Right column is ours to explain the why.
The ladder turns the grade into a route. Same five rungs for every dimension. Here it is on the weakest one, Differentiation, worth the most in a tech weight profile.
Use the arrow keys or the buttons to step the ladder during the pitch.
On the testability, not the grade. Here is exactly what we promise, and what we do not.
Quarterly by default, or on a major brand event: a campaign launch, a crisis, a leadership change, a merger. Each re-score shows the delta per dimension, tied back to the metrics you were tracking.
Not a point total by a date. You move the observable metric through work you control; the structural change follows; the score reads it. Ranges and horizons, never guarantees.
If Differentiation is weighted 30% in your vertical, a 10-point dimension gain is a 3-point composite gain. We say so up front so the effort maps to the reward honestly.